Objective - 

Fortis is one of the leading chains of private hospitals join the country.

The Research and medical team has introduced a number of vaccinations for diseases like Ebola, H1-N1, Breast Cancer and many more.

The brand wishes to encourage people to get themselves tested for these viruses as the incubation period of these viruses are generally slow which results in failure of treatment cause of the delays caused. 

 

Reasons - 

People believe that conducting these tests are expensive. 

They believe the diseases are curable even if they discover the disease by themselves, late into the incubation period. 

 

Medium - Outdoor - Ambient.

 

 

Concept - The Alarm Badge.

 

The Idea - We send a team of volunteers in crowded market places where they can easily be in contact of the shoppers and stick these stickers on their backs as they shop. 

 

Result - High level of awareness amongst the ignorant audience. 

The Badge will encourage people to avail discounts and also have their at content by getting themselves checked.