Tata Sky Showcase

Short movie sequences on the tracks.

The GIF will project an illusion of an actual movie. Even the body copy will be displayed in a form of a GIF.

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Brief-

Tata Sky wishes to use the ambient outdoor route to promote it’s no Ad policy in it’s showcase movie service. The showcase promises to offer latest bollywood/hollywood movies with no Ads at a very minimal cost.

Idea -
Parallel train tracks. These tracks are the perfect location to set up a gif as the train moves at high speed. the audience sitting inside the train can look down at the parallel track to watch a short scene of any latest movie(preferabely an action scene) followed by a copy.

The scene will give the illusion of a real time GIF.

Copy (after the scene ends) -

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