TVC – 50 seconds.

 

Objective –Just dial acts as an aggregator for various service providers offering home service and repair facilities for a number of home related issues like fixing electronics, plumbing, lighting and car related issues. Customers can avail these services by calling at just dial’s service number i.e. 88888888. The objective is not only to encourage customers to reach out to just dial (through app or the number) in order to get in touch with different agencies who can help them with their day to day repair needs.

 

Concept and Insight - ​

The idea is derived from a simple insight that when it comes to repairing something, we all have a habit of taking things into our hands instead of hiring professional aid and we have a tendency of hitting them while doing so and causing much more damage than before.

The idea revolves around addressing to these simple difficulties. Just dial will help its users to quickly get in touch with appropriate professional help and procure them from causing more damage to their property.

 

For the link below for the TV script and Storyboard.