Life ki raftaar pe break laga !!

Background - Nestle Kit Kat has entered the premium chocolate segment in the country with the launch of the new Kit Kat Senses. The product now offers a much more richer experience to its customers who can now enjoy the sumptuous taste and texture of the slow churned chocolate.

 

Advertising Objective - Launch a series of radio spots to educate the consumers about the new high end chocolate by emphasising on the fact that the chocolate in Kit Kat senses goes through slow 12 hour churning process before being packed which makes the chocolate ever so smoother than before. 

 

 

 

 

 

 

Kit Kat Senses Radio - 1 

 

Radio - 15 Seconds 

 

 

SFX - Cricket Match Ambience 

 

Commentator ( Really Fast) - Haan ji to ye agla spell Gullu Hatella daalenge ka .. Gullu Hatella batsmen ki oor aur batsmen Chinttu Dogley .. 

Gullu k aankhon mein anngare …  

Gullu cheeteh ki raftaar se run-up lete hue .. aur wo crease tak pahaunch gaye aur ye shaandaar ball … aur ye batsmen ne shot maara aur (Slow Motion) YEEEEEE CHAAAAAUUUUKKKKAAAAAAA…….

 

MVO - Take a break with the new Kit Kat senses slow churned chocolate.. 

Churned over 12 hours 

 

KIt Kat Sense

Life k Raftaar pe Break Laga !!

 

 

 

 

 

Kit Kat Senses Radio - 2

 

Radio - 20-30 Seconds

 

 

SFX- A Typical Dhaba Ambience 

 

Dhaba waiter- Haan to sir ji ,kya lagaun ? 

 

Man- Paneer mein kya Milta hai re?

 

Dhaba Waiter(Really Fast) - Palak Paneer .. Matar Paneer .. chana Paneer.. Kadhai Paneer ..Chilli Paneer ………..(More paneer dishes) …

 

Man - ARRE ARRE ARRE.. Accha Chod parantha mein kya hai ? 

 

Dhaba Waiter( Really Fast) - Hannji - Aalu Parantha, Methi parantha,, Missi Parantha,, Pyaaj Parantha ,, Keema parantha ..Mix Parantha …… (More Paranthas) ……

 

Man Gulps and asks - Aur meethe mein ?? 

 

Waiter(Really fast) - haanji .. Gulab Jaamun,, Rasmalai ,, ice cream Aur (Slow Motion) KiIIIIITTTTTTTT KAAATTTTTTTT…………

 

MVO - Take a break with the new Kit Kat senses slow churned chocolate.. 

Churned over 12 hours 

 

KIt Kat Sense

Life k Raftaar pe Break Laga !!

 

 

 

 

 

Kit Kat Senses Radio -3 

 

Radio - 10 Seconds 

 

 

MVO - What does a normal day look like?

SFX - Any Eminem Song played at normal tempo. 

 

MVO - What does a Kit Kat Senses day look like ?

SFX- Any eminem song played at slow tempo.

 

MVO - Take a break with the new Kit Kat senses slow churned chocolate.. 

Churned over 12 hours 

 

KIt Kat Sense

Life k Raftaar pe Break Laga !!