Volvo Automotives

Travel is War. 

Opportunity - Volvo cars are known for the safety they offer to its passengers across all platforms. The brand, using the print as their medium, wishes to convey the message that traveling/commuting is a dangerous task in its own right and Volvo is one automobile brand which offers them unparalleled road safety. 

 

Idea- Travel is War 

 

Concept - Travel is an urbanites war, which he/she has to fight on a regular basis. The idea is driven by 3 visuals and works through the analogy of showing how traveling looks like a war. 

 

**NOTE- Please scroll through the final prints on the slideshow tab above.**

 

 

 

Print -1 

Visual - A rear end of a truck carrying gravel/sand. We see the visual by sitting inside a car driving behind this truck, through the windshield. 

We see the stones flying off from the pile of stones in the truck and hitting the windshield of the car. Strangely though, it’s not the stones which are hitting the car. They are bullets, instead. 

 

Copy - Travel is War, but not with us.

 

Volvo logo.

Safety, Uncompromised. 

 

 

 

Print - 2 

Visual - We see a number of pits on a road with a car approaching them from the far end of the frame. But the pits have been installed with live land mines. 

 

Copy - Travel is War, but not with us.

 

Volvo logo.

Safety, Uncompromised. 

 

 

 

Print - 3

Visual - We see a high beam car approaching towards the viewer through a windshield. But instead of the car, we see a tank’s shadow approaching us with the similar high beam headlights. 

 

Copy - Travel is War, but not with us.

 

Volvo logo.

Safety, Uncompromised.