Idea- 

HUL can commence the programme by installing a waste disposal unit(in two colours-Blue and Green), weighing plate and a pos(Point of Sale) machine in different sections of various residential colonies like - Rohini, in New Delhi.

Consumers will be prompted to receive a free electronic card at the billing counters on various super stores, mega stores,etc. 

The card will be free and will be used to keep a track of a customer's contribution the project. 

 

• The consumers dump around 5- 7 kgs of waste(both organic and inorganic) on a regular basis.

• HUL will promise to pay them Rs 4 for every Kg of waste they dump in the UniGreen disposal units. 

• They get extra points if they dump each type waste separately. Eg- Biodegradable waste in the green box and Non biodegradable waste in the blue box.

• All consumers have to do is weigh the waste on the plate. Dump it in respective boxes and swipe their UniGreen card to retrieve the points. 

Benefit of the points ?

These points can now be collected by the consumers on HUL UnGreen card and they can avail discounts against any Unilever product available in the market. The products will be marked with a UniGreen badge. They can now pay for these products using this card.

 

 

Benefits and follow ups- 

• Encourage people to be more responsible regarding waste disposal in the form of incentives they earn for doing something good for the environment.

• This is a self sustaining project as the plastic waste dumped by the consumers will be in turn used to manufacture more UniGreen disposal units and UniGreen cards.Thus helping the project grow across more localities.  

• The points can only be redeemed against all Unilever products which means that this project will allow unloved products to sell more off the shelves in the departmental stores. 

• The biodegradable waste can be sent to specialised processing camps to use the waste as manure or to generate useful biofuel gases.