TVC  1- UniGreen Project

 

We sign up celebrity like Aamir Khan or Anupam Kher who possess a good public image and are themselves environment activists in real life to encourage people to join the UniGreen force and pave way for the Swach Bharat abhiyan. 

 

We show a series of shots explaining about the procedure of participating in the move.

 

Aamir- Haan aur aap bhi judd sakte hain desh ki swachhta k vikas ki oor. Bas apen ghar ka kudda kisi Uni Green disposal unit mein daalein, apna UniGreen card upgrade karein aur kisi bhi UniGreen marked product pe apni bachat ka laabh uthaein. 

 

Aamir- Aaiye Aaj hi apne nazdeeki departmental store ya super store jake apna UniGreen card banwain aur desh ki swachta ki oor apne kadam badhaein. 

 

 

TVC 2 - Unigreen Project

 

 

We see a boy (10-12) peeking under the bed.

The boy does not find anything.

Next we see the boy peeking under the almirahs as he still fails to find anything. 

Next we see him peek behind his toy box but to find nothing behind it. 

Next we see him following the same chore behind the sofa, under the TV, under the dining table and even under his dog but to only see him fail.

 

Lastly we see the boy being upset and he eventually looks in shoe rack with a lost hope.But this time we see him get really happy when he finds an empty bottle of shoe polish. 

 

Next we the boy running towards his father with the empty bottle in his hand.

Boy - Mil gaya, mil Gaya … mil gaya papa. Ek aur mil gaya !!

Dad smiles at him and opens one of the two bags he’s holding. The boy puts the bottle in the bag.

 

Next we see shots of the father weighing, disposing and redeeming the points from the UniGreen Installation unit. 

Next we see the family inside the departmental store using the same UniGreen card to make payment for the groceries they just picked up from the shelves. 

 

Next we see aamir khan enter the frame to declare the following message. 

 

AAMIR: Haan aur aap bhi Vicky ki tarah judd sakte hain desh ki swachhta k vikas ki oor. Bas apen ghar ka kudda kisi Uni Green disposal unit mein daalein, apna UniGreen card upgrade karein aur kisi bhi UniGreen marked product pe apni bachat ka laabh uthaein.

Ab desh k swachata aapke ghar se shuru hogi. 

 

 

Radio - Unigreen 

Aamir Khan delivers the same message to launch the programme for the general audiences

 

 

 

Live Offline Activations

Aamir khan and other celebrities launching and promoting the programme in front of general audiences. Explaining the procedure on Aamir’s show Satyamev Jayate will allow the reach of the programme to magnify. We can broadcast live feeds of the public launch event on leading news channels. 

 

#UniGreen is the one message by which celebrities can encourage people to board the boat for the campaign. They can do this by posting a selfie with their UniGreen cards in their hand. 

 

We can also enhance the reach of this card by sticking it to the India’s leading daily newspapers.Readers can thus activate their cards from the POS machine itself.

 

Online Activations

We can tie up with DMRC to allow consumers to register themselves with programme to avail the point benefits to commute in Delhi metro as well. 

 

An Online forum asking consumers about suggestions like 

1. Where can the project expand to ? 

2. About where the project is failing in coping up with the issue.

3. We can use social networks to encourage people  to join the #unigreen by posting a selfie with their respective UniGreen cards. 

4. Releasing web films of the processing plant where the waste dumped in the UniGreen disposal units is treated to make new disposal units.