TVC

1 Min

Client - Gatorade

 

Super(black screen)- There are moments when you just try ……..

 

 

Movie opens through side angle shot of a basketball court during a game. We see a frail looking guy standing at the free point spot getting ready to take a 2 pointer shot. We also see his fellow team mates and opponents in the court getting ready to intervene as soon as the boy takes the shot.

We see that the boy is nervous

 

Next we see taht the boy takes the shot in slow motion, but the ball misses completely. 

 

 

Super - and when you get knocked down….

 

Next we see the boy tackle an opponent who is considerably taller than him. 

The boy gets knocked down and hits the ground in despair. 

 

Super - The only way out…. is to Transform ….

 

Next we see the boy tries to stop his opponent from taking a shot.

The boy manages to steal the ball but ends up on the floor with the ball.

We see all the players jump in to steal the ball from the boy. 

Cut to the coach looking at the heap with disappointment.

 

Next out a sudden we start hearing a growl coming from the pile of players. 

 

We see the audience getting anxious about the noise. 

We see the coach getting anxious about the growl. 

 

The sound gets bigger and louder. 

Next we see the group break off. 

We now see that the boy with ball has now transformed in to a standing werewolf.

 

The boy wolf rises up from the ground and shout out. 

 

Super - and the game changes with you…

 

Next we see that the boy wolf has now transformed his game and is single handedly beating his opponents and seize victory. 

 

The coach and the spectators are up on their feet and celebrating. 

 

Super - Just because you’re not a wolf.. 

 

Super - Doesn’t mean you cant TRANSFORM 

 

Logo - Gatorade

           Transform Yourself 

 

 

 

Outdoor 

 Visual -  Day time as an athlete.

                The board changes the athlete into a werewolf during the night time.

   

                 Picture of the product and the brand logo

 

Copy - 

TRANSFORM (light up the moon in the word during night time) 

Into an animal

Into an Athlete

Into a champion 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Prints

2 Visuals - Players standing in the frame with a similar pose.

A cricket player standing on a cricket pitch. 

A basketball player standing below the basket. 

A soccer player standing in front of the goal post. 

 

Logo - Transform(on top of the copy)

 

Copy 1 - 

I’m not a werewolf. But i feel like one.

Because during the game, I change. 

One moment i am just a kid. Others, not so much.

I’m a force driven to win. 

I become something bigger, something better. 

I TRANSFORM. 

Into an animal.

Into an athlete.

Into a …… Champion. 

 

Copy 2 - 

Do you feel that ?

A storm is coming.

A storm within me. 

I start out calm.

But now i’m a force of nature. 

I TRANSORM.

Into an animal.

Into an athlete.

Into a …… Champion.

 

 

Gatorade Online Activation 

• The brand will launch an online contest where they get a chance to be featured on the Gatorade bottle. 

• All they need  to do is log on to the Gatorade Facebook and Instagram pages to get play a selfie game. 

• The users must post there selfies and the picture with most likes will be posted on the Gatorade bottle. 

• Also these online banner ads give teens the social transformation they need when they get a chance to be on ESPN and other major sports website for a short time. 

• They can screen shot this and post to Facebook and other networks.

 

 

Offline - Sponsorships

Launch an inter school/college tournament for any specific sport to give a platform to youngsters to perform. 

The winning team will not only get a chance to meet the partnered celebrity athletes but Gatorade will sponsor an overhaul transformation of their grounds and sporting facilities. 

This involves field renovation, scholarships and free supply of gatorade amongst other things.